Opel - Insignia

The ad follows a Steve McQueen lookalike on a Bond style mission, ‘The Insignia Project’ With the aim of infiltrating the manufacturing warehouse, we follow our spy casing the warehouse and then breaking in and posing as an engineer in order to gather information. The sewage plant location was used to creat the secret Opel/Vauxhall headquarters. Using the existing buildings we added structures and backgrounds by way of a digital matte painting.